Rene Juarez is from El Paso, Texas where he grew up enjoying the food and culture. He also loved the idea that his town was known as the Boot Capital of the World.

He has lived in Colorado for the last seventeen years and loves the four seasons that Colorado offers. It’s awesome to visit the snow peaked mountains when its 70 degrees down in the city.

Rene brings over 25 years of expertise from the financial world, to our JFR family. He enjoys helping people get the vehicle they want. His clients also love the fact that he is a people person, and likes building long term relationships. They always know that he is there to help them.

When Rene isn’t working you’ll find him coaching football. And, one time he even coached volley ball. He also likes riding dirt bikes and taking his son riding. Rene enjoys cooking and listening to music that inspires him.

We asked Rene what attracted him to JFR, and he said, “I have known Ken Whatmore, who is a  consultant at JFR and my friend. Ken is always happy and loves his job. I’ve always wanted to get in the car business and I figured that JFR was the place for me to go. I like the way they take care of their clients and the consultants. No high-pressure selling… it’s all about relationships and taking care of your clients for life.” With a big smile… he replied,  “I like that in a company!”

Rene has been married for almost 18 years and has two wonderful kids, Alannah (15) and Dylan (11). They enjoy hanging out listening to music, cook outs, and the outdoors. You’ll find his family at either a football game or a dance competition. He said, “My wife is the rock of the family, and I am so happy to be married to such a wonderful woman.”

If you or your friends are in the market for a new car… contact Rene today.

You’ll be glad you did.

Enjoy your favorite music everyday… and dance with life!